Jewelery is no longer something reserved for a specific subculture of men. While they have always worn iconography such as crosses and chains, there has still been a stigma regarding excessive jewelery wearing.
This included such jewellery as designer bracelets, rings and earrings. Any male that had a particular interest in such things as designer bracelets might be labeled as "effeminate" or "metrosexual".
However, the trend for jewelery wearing amongst men has expanded greatly over the last decade. In fact, it's safe to say that it has big business now. Male rappers flaunt their wealth and status with huge pendant chains and diamond earrings. Watches have become larger and more elaborate. And rings can be worn on more than just the pinkie finger.
When it comes to mens bracelets, the latest trend is that of leather bracelets. These come in several forms and are sometimes referred to as mens friendship bracelets. Friendship bracelets traditionally consist of interwoven silk cords that are knotted to form elaborate designs. However, in this case, the friendship bracelets are far simpler. They are often made from plaited leather and feature silver embellishments, such as magnetic locking clasps.
Danish designers such as Aagaard Jewelery and Blog have marketed these designs as charm bracelets for men. Unlike their female counterparts, which feature delicate and feminine charms, these bracelets allow the wearer to customize them with rugged looking beads in polished silver, glass and wood. The bracelets themselves are often chunkier and with an emphasis on durability.
The charms are designed to appeal to the type of man who likes to customize his look. So colored beads in polished glass can be used on soft brown leather bracelets to create a carefree surfer style. In addition, many of these designer bracelets are made from materials such as stainless and even parachute cord. These materials emphasize the masculinity of the product, thus aiming squarely at mass-marketing to men from all walks of life. For instance, a stainless steel bracelet accompanies by matted silver charms or dangling gold skulls will surely give a different impression to that of the simple black leather wraparound bracelet, worn with no additional adornment.
Male jewelers are now wising up to exactly how to spread this appeal to a wider audience. Their message? Wearing jewelery is not about spending hours in front of the mirror, preening. It is an extension of you, a reflection of your identity and lifestyle. And it need not get in the way or hamper how you go about your daily routine.